Business Objective
Business Objective
Goal
The Group's hospital business prioritize the quality of healthcare service for patients and service recipients, aemphasizing specialized treatment alongside disease prevention. This commitment is encapsulated in our slogan: "V care V cure V can" Our business objectives are
as follows:
Objective 1. Develop the hospital group into one of the leading private hospital networks, offering comprehensive medical treatment across all specialties. The focus will be on trauma care, orthopedics, and joint treatment, establishing centers of excellence for specialized diseases. Additionally, we aim to advance into tertiary medical care, which includes continuous development of medical personnel and state-of-the-art equipment to enhance our capability in treating complex conditions.
Objective 2. Establish high-quality service standards with a customer-centric approach, based on the core value that:"Every customer is important, and all employees must provide attentive care to ensure they receive high-quality medical treatment, health promotion services, and other hospital services in line with professional standards—ultimately maximizing patient satisfaction."
Objective 3. Enhance organizational management and optimize human resource development, prioritizing employees' growth through continuous professional training and knowledge enhancement. We also encourage open communication channels to foster a sense of ownership and commitment among employees toward the hospital.
Objective 4. Develop a systematic and continuous quality management system by fostering collaboration between hospital management and the quality development team. Our focus is on risk assessment and reduction in key areas such as medication and medical records management, complaint resolution, and nursing services, ensuring Patient Safety Goals and greater patient satisfaction.
Objective 5. Explore opportunities for business expansion and diversification by increasing the number of specialized clinics and developing them into comprehensive specialty centers, thereby expanding our customer base both domestically and internationally.
Objective 6. Drive organizational growth alongside sustainability by integrating sustainable business practices throughout the value chain. We strive to create long-term value for society and the environment, ensuring that the company and all stakeholders prosper together in a sustainable manner.
Business Strategies
Strategy 1: Hospital Quality Development
In the highly competitive environment of private hospital businesses, the hospital has established a strategy focused on continuous enhancement of care quality. The objective is to maintain national standards (HA) and achieve international standards (AACI) through systematic improvements in work processes.
Strategy 2: Service Excellence Creation
To meet the increasing expectations of service recipients and stakeholders, as well as to prioritize consumer rights, the hospital has formulated a strategy for developing service excellence. This strategy emphasizes access to quality information and services, along with the continuous enhancement of the service recipient's experience.
Strategy 3: Efficient Cost Management
The hospital establishes strategies for managing costs in a detailed and careful way. In order to achieve the established financial goals. The strategies focus on controlling costs and the use of resources efficiently. Without affecting the quality of service.